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The Selling of The President 1968

24/7/2015

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A few months ago, I stumbled across this book at a thrift store.  The title was provocative enough, and my very limited knowledge of post-World War american history informed me that it was probably about Nixon.  Nixon has always intrigued me, but not enough to actually try to learn anything about him.  I decided to correct that and bought this book for less than a dollar.
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The book describes, in detail, the experiences of the men involved in Nixon's television campaign leading up to the election that made him President.  Why would an anarchist care about Nixon and how he became president?  To be honest, some of it is just morbid fascination with how we got to where we are.  The reason I am suggesting you read it, though, is because it serves as an excellent exposition as to how, exactly, television has altered our society as a political body and the new methods of advertising that removed any semblance of intelligence from the electoral competition.

The first half of the book is the actual story, while the second half of the book is a massive collection of the documents from the actual election team, which are even more interesting than the story, in my opinion.
http://www.amazon.com/The-Selling-President-Classical-Packaging/dp/0140112405
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